Your subscriber special... too young for sushi? Try a tee 🍣

Our Studio B EXCLUSIVE 15% OFF my favourite tees. I've had one since last summer and it's hands down my comfiest / most worn / most loved T-shirt. Ever.

Hi, and happy Friday, sushi for tea anyone (just to clarify ‘tea’ means dinner to us from the North East).

Or, should I say TEE time. Who fancies sushi? I DO! 🍣 🍣 🍣

Soleil Oversized Tee £45

Let me clarify further I’m talking about my - hands down - favourite tees from small brand ‘Too Young for Sushi’ (love that name). I LIVED in the above T-shirt last summer, and into autumn (actually in early October ‘23 above there, in London, yes it was that sunny!).

Koinobori Tee £45. Image @sapna_rao.

Sophie created the brand in 2021 with the mission to create high quality, ethically sourced clothing using recycled and organic fabrics that are kinder to the planet. Everything is printed in the UK using natural dyes too.

Oyster Tee £45. Hello founder Sophie!

Sun Club Tee £45 - yes we may need some of this right now in the UK! But for any September sun seekers out there (like me, I love a late September holiday and will be saying bon voyage next week).

Collections are small and here to stay (*I like this model - trendless, less consumption, less noise) with a new addition every 6 months or so; such as this bestselling tee in the new colourway below. I LOVE THE PINK!

*See a footnote with a little more of my thoughts on this.

Koinobori Bubblegum Tee £45

Another new edition, THE SWEATSHIRT! Okay, this excited me, as I discovered the joy of a super comfy sweatshirt last winter (that cowboy one I’ve mentioned in here a few times - I lived in it).

How perfect for heading into autumn is this butter yellow Koinobori print sweater (£55).

Koinobori = ‘carp streamer’ - you know those Japanese fish shaped windsocks 🐟

Would you like our EXCLUSIVE 15% off discount code?

AND a fun little interview with Sophie… asking the questions I really want to know (giving us all the goods!).

Exclusively for Studio B, this discount is just for YOU. This is a one off valid for a week, Sophie rarely, if ever, does discounts (which I applaud, being such a small business, believe me, it’s hard).

Loving @ninacachia styling the Koinobori Tee for autumn here too.

*FOOTNOTE - ‘I like this model, trendless, less consumption, less noise’.

Yes, I know running this newsletter I’m showing you new things often, but mostly treasure (to treasure forever!) and small / independent / niche brands / wonderful makers - things you might not know about, truly love for life, and help you shop small / support independents.

When I say ‘less noise’ I’ve been feeling so tired of the gazillion of emails I receive every single day from brands / big stores - mostly a bombardment first thing in the morning and early evening - actually when I least have time / am interested!

Yes, I realise this is my choice to have signed up to so many, but I always have done in aid of research / keeping an eye on the market / competitors. But when did they ramp up so much to constant daily (twice, thrice daily!) emails? Do I need to consume this much?

And, yes, I also realise I am another newsletter adding to this - but no more than twice weekly - and hopefully this is actually useful, joyful, dare I say informative, content you want to read 😊

Again the choice is yours… but this is a good one in my book. B xx

Too young for sushi? They have a CUTE capsule of kids and babywear too (I actually bought my friend this last year - £22 - first thing I bought from Sophie).