My Little Black Brand Book...

The brand that's lain dormant in my busy mind for the past 15 years but has suddenly set my year on FIRE!

Feb 28, 2025

∙ Paid

Bonjour!

Some of you might have heard of this brand (they’ve been around since the early 90’s), but if you’re anything like me, it may have lain dormant in your mind for the past 15 years… until now… it’s set my year on FIRE!

Like, seriously, I haven’t been this excited by a brand / clothes for a while (anyone else feel like shopping / stores / collections have all become a tad boring?).

This brand did in fact used to be one of my DREAM brands back in my early twenties, I say dream as these were the days of living off an extravagant *£16k salary in London = no shopping money, actually, barely any living money (*tales of woe at the end of this if you’d like a little anecdote or two from those just moved to London days).

And now I’m in the ‘buy less, buy better’ stage of my life; I’d 100% rather spend £300 on one amazing item I’ll wear on repeat, that’ll come out every year, than buy ten things at £30 each (realistically, with the expense of high street stores now, that’d be four or five things).

And with that, would you look at this new collection! Every single piece just has something, something divine! In that free spirited, stylish-french-person-on-holiday way.